As a freelance content creator for Ripoli Stromboli, I filmed, directed, and edited content on location, working closely with small business owner Candice across three set stories. I produced educational reels and graphics covering the history of Stromboli, Candice's background, and the story behind the business. My work drove strong engagement on the page, one reel became the most engaged-with post on the account, while another ranked as the second most engaged. When I came on board, the account was originally managed by Candice's brother, Frank. The branding was bold in its color and typography, but felt repetitive and lacked impact. I developed a refreshed creative framework for the account, keeping the existing color palette and type while introducing a warmer, more dynamic small business feel that better reflected the brand's personality.