For Lighting InStyle, I developed a brand kit to establish the creative foundation for a new account from the ground up. This included defining goals and strategy for the grid, setting the tone and personality of the brand, and selecting a cohesive color palette and font system. The kit served as a reference point for all future content, ensuring visual consistency from the very first post. I closed the presentation with a look at the grid built from the kit, demonstrating how the strategy translated into a polished, unified feed.