I was brought onto this project by my supervisor at Social View Agency, who needed someone who could take on the workload of building out a brand-new Instagram presence from scratch. The agency had been struggling to find an intern who could handle the scope of the assignment, creating the first nine posts that would establish the visual framework and tone for the entire grid.

Instant Reset is a cryotherapy brand based in Vermont, offering services for both humans and horses. With no existing content library to pull from, I worked with photographs provided by the company and used AI-assisted tools to transform them into dynamic video clips for reels. The creative direction leaned into the brand's Vermont roots, incorporating landscapes, natural textures, and a warm New England aesthetic across every post. The result was a cohesive, launch-ready grid that set the foundation for the brand's social media presence moving forward.