I created a customizable content guide designed for interns working across multiple Club Pilates locations in New York, New Jersey, and California. The guide covered brand vision, feed and story inspiration, and understanding your audience, knowing who you're designing for at each specific studio. It also included practical tips for staying creative and avoiding burnout, a Monday-through-Sunday content planning workflow, and strategies for researching inspiration on your own explore page and asking yourself how to adapt a trend to fit the Club Pilates brand. The guide became a reusable resource that empowered interns to work more independently while staying on-brand across every location.